For Mrs. Meyer’s Smells Like Homegrown campaign, we set out to do just that—turning our Limited-Edition Summer Scents into a sensory al fresco dinner party, served across social.

I wrote the campaign line—Smells Like Homegrown—and partnered with our Designer and Creative Director to concept, plan, and shoot an experience-first content series that brought each scent to life through food, drink, and ritual. From concept to captions, I helped shape every moment of the story.

MY ROLE

• Concepted Smells Like Homegrown campaign line

• Helped create content strategy → summer dinner party grounded in scents

• Collaborated on shoot brief and partnered on creative direction

• Wrote all campaign copy → captions, paid, organic

• Shaped seasonal storytelling tone for Mrs. Meyer’s social

CONTENT STRATEGY

We wanted this campaign to feel tactile, joyful, and deeply sensory. A summer dinner party where every dish, drink, and setting brought one of our Limited-Edition Summer Scents to life.

OUR TABLE
🍅 Tomato Vine → blistered tomato pizza, fresh from the oven
🌼 Dandelion → dandelion spritz, light and botanical
🌿 Fresh Cut Grass → relaxing picnic + outdoor table moments
🫐 Blueberry → lattice-topped pie, sun-warmed and just-baked

By grounding each scent in a real, craveable moment, we helped followers experience them in a way that felt immediate, joyful, and perfectly of the season.

KEY LINES/TOV

• Smells Like Homegrown. → campaign line

• Our table is set. Our scents are served. → post copy

The tone flexed from craveable to cozy to sun-drenched and sensory—helping make the experience feel less like a product push, and more like an invitation to linger.

IMPACT

A signature seasonal campaign for Mrs. Meyer’s—driving high engagement and brand love across social by turning Limited-Edition Summer Scents into a multi-sensory, highly irresistible storytelling experience.