FALL SCENTS SHOOT
Savor the Season.
Sweater weather, in scent form. 🍂🍎🌰🫙
CAMPAIGN OVERVIEW
Fall is a 🧣feeling🧣 We bottled it.
How do you tell a new story about fall when fall is already everyone’s favorite season? You lean into the nostalgic and make it feel personal.
For the launch of our limited-edition Fall Seasonal scents, the designer and I crafted a visual and verbal world rooted in ritual. Think: porch lights flicked on at dusk, cinnamon-scented kitchens, and the soft crunch of leaves on your morning walk. We imagined a scent story wrapped in chunky knits, warm pie, and that golden-hour glow only autumn delivers.
Inspired by the idea of a fall bucket list, we styled and shot each fragrance around a cozy seasonal moment:
🍂 Fall Leaves: changing colors, the first signs of fall
🍎 Apple Cider: apple picking, with a warm cup of cider in hand
🌰 Acorn Spice: nutty, nostalgic, baked-good energy rolling through your house
🫙 Elderberry: jammy, sweet, the perfect companion to freshly baked bread
From concept to styling to copy, I helped bring our Savor the Season mood to life, writing social captions, scent descriptions, and editorial blurb with warmth and texture. Our goal wasn’t just to sell a scent. It was to bottle a moment. And this one? It smells like the coziest fall yet.
MY ROLE
Co-led shoot concept + seasonal creative direction
Crafted visual tone and fall story arc for social
Wrote all campaign copy → captions, paid, organic
Helped shape sensory storytelling for fall rollout
Rooted each scent in a craveable seasonal moment
On-site for photoshoot with Creative Director, Designer & Social Media Manager
CONTENT STRATEGY
This shoot was all about embracing the cozy, the familiar, the little things that make fall magic. Each scent was grounded in a moment pulled from the dreamiest version of your autumn to-do list.
KEY LINES/TOV
Savor the Season. → campaign ethos
This fall? It smells like fresh air and second helpings. → post copy
The tone flexed from crisp and nostalgic to rich and craveable—capturing that cinematic shift between late summer and true fall.
IMPACT
A richly layered social campaign that turned scent into story. By making our Limited-Edition Fall Scents feel like a sensory invitation, we helped Mrs. Meyer’s tap into the excitement of the season—and wrap it in warmth.
PHOTOS
Photographer→Michael Sullivan
