CAMP MRS. MEYER’S
How do you bring a ☀️new season☀️ of scents to life—in a way that lets people not just smell them, but truly experience them?
For the launch of Mrs. Meyer’s Limited-Edition Summer Scents, we traded product shots for paddle boats—hosting an immersive brand activation at Camp Wandawega, a vintage camp in the Wisconsin woods.
I crafted the voice of this entire experience—from fragrance stories to invitations to swag bags to onsite signage and activations, creating a tone that made every touchpoint feel delightfully Mrs. Meyer’s, and unmistakably summer. And along the way a sort of rally cry came to light.
Let’s get growing.
This line became the unifying thread across all touchpoints, and inspired our campers to root themselves in the magic of Camp Mrs. Meyer’s (and our love for all things outdoor).
This was an opportunity to make scent storytelling tangible; bringing to life the world of summer through words, textures, and experiences. I focused on creating a voice that felt warm, sensory, and light—balancing whimsy with craft, and bringing a wink of nostalgia to the event experience.
From the moment guests received their invite to the moment they zipped their tent shut at night, the tone of this event was designed to feel immersive and delightfully on-brand—turning fragrance storytelling into a full-senses experience.
I expanded the brand’s voice into a more tactile, outdoorsy, slightly nostalgic tone without losing its sensory-first charm. It was an exercise in building a world through words, not just selling a product.
