SHEER BLEND MINERAL SUNSCREEN + BUG SPRAY

How do you tell the story of two everyday ⛅summer essentials🐛 in a way that makes them feel anything but ordinary?

For the launch of Babyganics’ Sheer Blend Mineral Sunscreen and Bug Spray, I shaped the copy system from the ground up; writing everything from packaging claims to site copy, emails, social, and digital banners.

This was an opportunity to give the brand’s voice a fresh glow for summer—balancing trust and transparency with warmth and play, and making these products feel as joyful as the moments they help protect.

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The Babyganics voice walks a fine line: it needs to be warm and playful, but also credible and reassuring—especially for products that go directly on little ones’ skin. For this campaign, I crafted a tone that felt gently confident and breezy, elevating the language without losing the brand’s signature charm. From pack claims to paid banners, the voice needed to flex from friendly CTA to parent-focused reassurance—all while staying true to the moment: summer with a side of kid chaos.